The English monograph Insights from Visitor Studies: A Purpose-Oriented Model for Museums by Zhao Xingyu, an Assistant Professor (Tenure-Track) at the Institute of Archaeology, Museology and Chinese Civilization, School of Frontier Sciences, Nanjing University, has recently been officially published by the internationally renowned academic publisher Routledge.This book proposes an original theoretical framework in the field of Visitor Studies, offering the international academic community a fresh perspective from a Chinese scholar.

The book systematically reviews the theoretical foundations and practical approaches of Visitor Studies. It introduces, for the first time, the Purpose-Standpoint-Dimension (PSD) model, emphasizing the necessity and methodological rationale for conducting visitor research or evaluation under different purpose-oriented perspectives. This model not only integrates interdisciplinary and cross-cultural research findings but also strives to construct a unified academic terminology system, promoting the disciplinary development of Visitor Studies.

As the first English academic monograph by a Chinese scholar to systematically elaborate on Visitor Studies, this book signifies the active exploration and theoretical contribution of Chinese museology scholars within a cross-cultural context, demonstrating their original input to the international development of museology.

Writer: Wang Siyue

Editor: Wang Shuyi, Zhang Junyu